A diamond is held with tweezers against a plain white background.
A person with glasses examining a small object with a magnifying glass.

OUR STORY

Gemist was founded to solve one important problem: it’s hard to sell jewelry online.

Close-up image of a woman's ear wearing a rectangular emerald-cut diamond earring with a yellow gold setting.
Three small, round, faceted clear gemstones or crystal beads on a light-colored surface with one reflecting a bright light.

Our Goal

We built Gemist to solve this problem, and we’re happy to say with data-backed confidence that we have. Our unique user experiences get consumers engaged, excited to purchase, and always coming back for more.

Backed by the world's leading investors and jewelry experts like De Beers Diamonds, Gemist is now ready to share our technology solutions to help the industry sell jewelry online in a new and innovative way.

Buying patterns have evolved.

Gemist has built solutions for modern consumers who shop in a specific and unique way. The market research says it all. 

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65%

Millennials make up the highest online buying power

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85%

of Millennials prefer customization

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75%

of Millennials want to see a product on-model

Multiple electronic devices displaying jewelry online stores, featuring diamond rings and necklaces, with jewelry selection options and prices.

A Proven Model

Our proven technology is backed by data and market research. The best part: it’s fully customizable for your brand and jewelry, and seamlessly integrated into your website.

  • Higher customer engagement

  • Increased repeat consumer rate

  • Increased units sold

  • Higher average order values

Meet the Team

  • A woman with long blonde hair, wearing a leopard print jacket, a delicate necklace with a crescent moon, and small earrings, stands in front of a red wall.

    Madeline Fraser

    FOUNDER + CEO

    “I created Gemist to make shopping for jewelry online more visual, engaging, and fun. When we launched Gemist, it was clear that the technology and user experiences we created not only worked but got consumers excited about jewelry in an entirely new way. It’s always been my dream to share what we have built with the industry. I’m thrilled we are able to do that now and I can’t wait to see our solutions help so many incredible brands thrive.”

  • A professional man in a dark suit jacket and white shirt, posing in front of a plain light background.

    Anup Murarka

    CO-FOUNDER + CTO

     “Gemist has provided an amazing opportunity to use technology to solve real business challenges in an industry just starting its digital transformation.  While I'm excited about what we've done to date, we're only getting started with even more creative solutions to come.”

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