OUR STORY

Gemist was founded to solve one important problem: it’s hard to sell jewelry online.

Our Goal

We built Gemist to solve this problem, and we’re happy to say with data-backed confidence that we have. Our unique user experiences get consumers engaged, excited to purchase, and always coming back for more.

Backed by the world's leading investors and jewelry experts like De Beers Diamonds, Gemist is now ready to share our technology solutions to help the industry sell jewelry online in a new and innovative way.

Buying patterns have evolved.

Gemist has built solutions for modern consumers who shop in a specific and unique way. The market research says it all. 

65%

Millennials make up the highest online buying power

85%

of Millennials prefer customization

75%

of Millennials want to try before they buy

A Proven Model

Our proven technology is backed by data and market research. The best part: it’s fully customizable for your brand and jewelry, and seamlessly integrated into your website.

  • Higher customer engagement

  • Increased repeat consumer rate

  • Increased units sold

  • Higher average order values

Meet the Team

  • Madeline Fraser

    FOUNDER + CEO

    “I created Gemist to make shopping for jewelry online more visual, engaging, and fun. When we launched Gemist, it was clear that the technology and user experiences we created not only worked but got consumers excited about jewelry in an entirely new way. It’s always been my dream to share what we have built with the industry. I’m thrilled we are able to do that now and I can’t wait to see our solutions help so many incredible brands thrive.”

  • Anup Murarka

    CO-FOUNDER + CTO

     “Gemist has provided an amazing opportunity to use technology to solve real business challenges in an industry just starting its digital transformation.  While I'm excited about what we've done to date, we're only getting started with even more creative solutions to come.”